Goals that reinforce traditional gender roles build inequality throughout the relationship. Each individual lover's interests and dreams must be acknowledged and revered, irrespective of social norms. Embracing flexibility about roles will cause a more well balanced and harmonious partnership. The expression "shared value" is present in Porter and Kramer's (2006) https://www.zurgulmarriagehall.com/2024/07/Marriage-Tips_01270458754.html