The project was started off by Danish innovation company EcoXpac in 2010, While using the Carlsberg Team becoming a member of in 2015 to initiate the “The eco-friendly fibre bottle”, a challenge where by Carlsberg and EcoXpac ended up collaborating on a primary paper bottle prototype determined by recycled fibres. https://waterinpaperbottle.politics.blog/2025/02/26/gable-top-box-unveiling-gabletop-paks-sustainable-advantage/