The PESTEL analysis talked over Beforehand looked at the macro environmental components affecting company, although not the microenvironmental components. Among the microenvironmental variables are opponents, which are resolved by a competitor analysis. The Rivals analysis of Frasier A seems to be for the direct and indirect competitors within the https://finnipshu.onesmablog.com/the-fact-about-ivey-case-studies-that-no-one-is-suggesting-75769909